Muhammad Asif is passionate about innovation and digital transformation. A strategic business partner and value creator with a strong sense of governance make him a distinguished corporate leader. He is a Chartered Accountant and a Certified Internal Auditor with over twelve years of experience as CFO & Executive Team Leader and eighteen years of professional experience with the big 4 accounting firms.

Muhammad excels in providing valuable service to business models and transformation, cost optimization and cash management, finance and operational setup and strategies, risk management and compliance. As Managing Director, his skills and expertise help businesses achieve their growth plans with efficiency and cost optimization. He partners closely with businesses to understand their complexities and provides strategic guidance and innovative solutions that achieve the financial vision, mission and long term goals.